Slightly Foxed, Berwick · Berwick-upon-Tweed · website rebuild
I rebuild small-business websites in my spare time when I can see the site is selling the business short. I spent ten minutes on slightlyfoxedberwick.co.uk after finding the shop’s 4.9-star reviews, and three things stood out, all on the homepage. Below are the three findings, then a working rebuild of the shop you can click through and judge for yourself.
What I saw
The footer of slightlyfoxedberwick.co.uk reads "©2021 by Slightly Foxed Berwick", and the page is a Wix template. To anyone arriving from a Google search, a shop with a 4.9-star rating and 99 reviews looks like it might have closed years ago. Lisa and Claire took the shop over in 2021 and have run it ever since, but the site has the air of something left behind, not a bookshop open six days a week.
What the rebuild does
The rebuild leads with what is true now: the red shopfront, the painted ceiling, the 4.9 stars, and the two owners keeping the shop as Simon built it. The year in the footer reads 2026, because the shop is very much trading.
What I saw
A look at the page source finds no BookStore or LocalBusiness JSON-LD, no opening-hours markup, and no aggregate-rating markup. Google has no reliable way to tell a searcher that this is a secondhand bookshop at 31 Bridge Street, open Tuesday to Saturday, rated 4.9 stars. For a shop whose trade depends on visitors finding it in the old town, that is a real cost.
What the rebuild does
The rebuild ships Store and BookStore plus LocalBusiness and FAQ structured data, opening hours, the full postal address, the 4.9-star rating and a real Google Maps embed, so the shop surfaces on the Berwick and Northumberland searches it should already own.
What I saw
The shop's most photographed feature is the hand-painted dome ceiling, the one the Daily Telegraph came to shoot. Its other quiet asset is a 4.9-star average across 99-plus reviews that call it "a Tardis" and "a maze to run." Neither the ceiling nor the reviews appear on the page a first-time visitor lands on. The single best reason to make the journey north is left untold.
What the rebuild does
The rebuild gives the painted ceiling its own section with the real interior photo, surfaces the 4.9 stars near the top, and tells the founder-to-friends story that makes the shop worth the trip.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three of these builds this quarter, and first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
Corey Musa · Cardiff software developer based in Switzerland · +44 7884 442 651 · corey@builtbycorey.com